Instagram is the most used and popular platform among content creators. Influencers, bloggers, models, marketing consultants, and all content creators use it to show their talent. Moreover, it is considered the best platform to earn money digitally. Brands hire different bloggers to promote their products. It is mutually beneficial as brands can get an audience, and bloggers will get money.  

However, time does matter the most in Instagram posting. You must find the best and appropriate time to post to get the highest reach on Instagram. Otherwise, posting content will be useless, and you won’t get any benefit. If you are not following a time pattern, your posts will be lost in the ocean of content. You must take great of the day, time, and dates when posting. 

Best Time to Post on Instagram

There is a universal time to post on Instagram. You can highlight your post on the platform by posting at the most appropriate time. You must know about the best days to post. As it also concerns which kind of content you are posting. Furthermore, Sunday is the worst time to post because your reach will be as low as possible. On the other hand, Friday is considered a universal time to post because you can get the highest reach.

Here is the best time pattern you should follow to get the highest reach on your posts:

Note: All the times are according to EST. 

  • Monday: 06:00 a.m, 10:00 a.m, 10:00 p.m 
  • Tuesday: 02:00 a.m, 04:00 a.m, 09:00 a.m
  • Thursday: 07:00 a.m, 08:00 a.m, 11:00 p.m
  • Friday: 05:00 a.m, 01:00 p.m, 03:00 p.m
  • Saturday: 11:00 a.m, 07:00 p.m, 08:00 p.m 
  • Sunday: 07:00 a.m, 08:00 a.m, 04:00 p.m

If you are posting on a specific topic or industry, you must know the best days to post. 

Monday is the best day to post about non-profit, consumer goods, non-retailing products, and tech.

Tuesday is the best day if you want to share about consumer goods, healthcare,non-retailing products, and non-profit and tech topics.

Wednesday is best for you who are going to share about consumer goods, media, non-profit, tech, finance, and non-retailing products. 

Thursday should be your priority if your topics are related to non-retailing products, consumer goods, media, and healthcare. 

Friday is a must day to post about non-retailing products, consumer goods, media, education, and healthcare.

Saturday is best if your post is about consumer goods, non-retailing products, and education. 

And about Sunday, you should avoid posting on that day.

Posting Time You Should Avoid

If there is the best time, then ultimately, there is the worst time for posting. There are days you should refrain from posting on certain days. The days that you should avoid posting are weekends. Not only your reach will below, but also a low public interaction will throw your post at the bottom. It will also affect your future activities because of the algorithms. 

Is Instagram Reach Critical?

Instagram is a family of 1 billion users worldwide. 500 million people update their stories daily. These figures are enough to make you realize that Instagram is a big-fat platform for the audience. According to reports, about 500 thousand people According to reports, about 500 thousand people make money on Instagram. It can clearly show how Instagram has become a popular platform massively. 

Instagram reach means how many people are approaching you because of your content. If you are getting more and more people on your account interacting with your posts, your reach is getting higher. 

Reach is a critical Instagram feature as it helps in the following:

  • Getting more followers 
  • Getting massive likes and views on reels
  • Help you in getting viral
  • It helps you to stay on top 
  • It helps you to get into Explore feed of Instagram
  • It helps you in monetization

How Can I Increase My Instagram Reach?

There are a few ways you can act to increase your reach:

  • Always post on trending topics.
  • Do popular challenges.
  • Upload more reels because Instagram algorithms now focus on reels more than photos.
  • Collaborate with different brands and popular influencers.
  • Stay connected to your audience. You can talk to them on stories by a Q&A session or reply to their comments under your posts.
  • Arrange giveaways and different rewards to interact public on your account. Interaction means you can get a higher reach. 
  • Share memes and attractive templates because nowadays, people are more interested in funny things.
  • Write catchy captions, as captions can help you to rank your post.
  • Use relevant and trendy hashtags to get featured. On Instagram, people use hashtags to find out about certain things. 
  • Ask your friends to like, share and save your posts on Instagram. 
  • Get public opinions on which kind of content they are looking for. 
  • You can use google advertisements to promote your talent with a bit of investment. 
  • Crease attractive layouts on Instagram feeds.